Welcome to OBEYA.GLOBAL
In June 2024 a group of international Obeya thought leaders joined ranks in Asti, Italy, sharing a common belief that the future belongs to adaptive, learning organizations.
This event marked the starting point of OBEYA.GLOBAL: a collective international effort to accelerate Obeya Research & Development.
We are a non-profit, ideal international forum to co-create profound knowledge and architecture for a systemic change on human collaboration.
Agreements have been made to:
- Involve the academic community for scientific research
- Set up 1 shared Obeya communications platform internationally
- Collaborate on the development of new knowledge and innovation
We share a belief that we must outgrow our current organizational paradigms and that Obeya incorporates many of the elements needed for organizations to thrive and positively contribute to their surroundings.
Efforts have been made to arrive at one shared definition of Obeya, this is the latest version:
โ๐๐ฃ๐ฆ๐บ๐ข ๐ช๐ด ๐ข ๐ค๐ข๐ต๐ข๐ญ๐บ๐ด๐ต ๐ง๐ฐ๐ณ ๐ค๐ฉ๐ข๐ฏ๐จ๐ฆ. ๐๐ต ๐ถ๐ด๐ฆ๐ด ๐ญ๐ช๐ท๐ช๐ฏ๐จ, ๐ข๐ฅ๐ข๐ฑ๐ต๐ช๐ท๐ฆ ๐ธ๐ฐ๐ณ๐ฌ๐ด๐ฑ๐ข๐ค๐ฆ๐ด ๐ต๐ฉ๐ข๐ต ๐ฆ๐ท๐ฐ๐ญ๐ท๐ฆ ๐ธ๐ช๐ต๐ฉ ๐ต๐ฉ๐ฆ ๐ฏ๐ฆ๐ฆ๐ฅ๐ด ๐ฐ๐ง ๐ฉ๐ถ๐ฎ๐ข๐ฏ ๐ฃ๐ฆ๐ช๐ฏ๐จ๐ด ๐ช๐ฏ ๐ฐ๐ณ๐จ๐ข๐ฏ๐ช๐ป๐ข๐ต๐ช๐ฐ๐ฏ๐ด, ๐ต๐ฉ๐ณ๐ฐ๐ถ๐จ๐ฉ ๐ฃ๐ถ๐ช๐ญ๐ฅ๐ช๐ฏ๐จ ๐ข๐ฏ๐ฅ ๐ด๐ถ๐ด๐ต๐ข๐ช๐ฏ๐ช๐ฏ๐จ ๐ด๐ข๐ง๐ฆ ๐ด๐ฐ๐ค๐ช๐ข๐ญ ๐ช๐ฏ๐ต๐ฆ๐ณ๐ข๐ค๐ต๐ช๐ฐ๐ฏ๐ด, ๐ธ๐ฉ๐ช๐ค๐ฉ ๐ช๐ฏ ๐ต๐ถ๐ณ๐ฏ ๐ญ๐ฆ๐ข๐ฅ ๐ต๐ฐ ๐ข ๐ค๐ถ๐ญ๐ต๐ถ๐ณ๐ฆ ๐ฐ๐ง ๐ค๐ฐ๐ฏ๐ต๐ช๐ฏ๐ถ๐ฐ๐ถ๐ด ๐ญ๐ฆ๐ข๐ณ๐ฏ๐ช๐ฏ๐จ ๐ข๐ฏ๐ฅ ๐ฌ๐ฏ๐ฐ๐ธ๐ญ๐ฆ๐ฅ๐จ๐ฆ ๐ฃ๐ถ๐ช๐ญ๐ฅ-๐ถ๐ฑ.
๐๐ฃ๐ฆ๐บ๐ข ๐ช๐ฏ๐ต๐ฆ๐จ๐ณ๐ข๐ต๐ฆ๐ด ๐ท๐ข๐ณ๐ช๐ฐ๐ถ๐ด ๐ฎ๐ฆ๐ต๐ฉ๐ฐ๐ฅ๐ฐ๐ญ๐ฐ๐จ๐ช๐ฆ๐ด ๐ข๐ฏ๐ฅ ๐ฑ๐ณ๐ข๐ค๐ต๐ช๐ค๐ฆ๐ด ๐ช๐ฏ๐ต๐ฐ ๐ข ๐ค๐ณ๐ฐ๐ด๐ด-๐ง๐ถ๐ฏ๐ค๐ต๐ช๐ฐ๐ฏ๐ข๐ญ ๐ค๐ฐ๐ญ๐ญ๐ข๐ฃ๐ฐ๐ณ๐ข๐ต๐ช๐ท๐ฆ ๐ข๐ณ๐ค๐ฉ๐ช๐ต๐ฆ๐ค๐ต๐ถ๐ณ๐ฆ, ๐ธ๐ช๐ต๐ฉ ๐๐ช๐ด๐ถ๐ข๐ญ ๐๐ข๐ฏ๐ข๐จ๐ฆ๐ฎ๐ฆ๐ฏ๐ต ๐ฃ๐ฆ๐ช๐ฏ๐จ ๐ช๐ต๐ด ๐ฎ๐ฐ๐ด๐ต ๐ฅ๐ช๐ด๐ต๐ช๐ฏ๐ค๐ต๐ช๐ท๐ฆ ๐ฑ๐ณ๐ข๐ค๐ต๐ช๐ค๐ฆ.โ
In June 2024 a group of international Obeya thought leaders joined ranks in Asti, Italy, sharing a common belief that the future belongs to adaptive, learning organizations.
This event marked the starting point of OBEYA.GLOBAL: a collective international effort to accelerate Obeya Research & Development.
We are a non-profit, ideal international forum to co-create profound knowledge and architecture for a systemic change on human collaboration.
Agreements have been made to:
- Involve the academic community for scientific research
- Set up 1 shared Obeya communications platform internationally
- Collaborate on the development of new knowledge and innovation
We share a belief that we must outgrow our current organizational paradigms and that Obeya incorporates many of the elements needed for organizations to thrive and positively contribute to their surroundings.
Efforts have been made to arrive at one shared definition of Obeya, this is the latest version:
โ๐๐ฃ๐ฆ๐บ๐ข ๐ช๐ด ๐ข ๐ค๐ข๐ต๐ข๐ญ๐บ๐ด๐ต ๐ง๐ฐ๐ณ ๐ค๐ฉ๐ข๐ฏ๐จ๐ฆ. ๐๐ต ๐ถ๐ด๐ฆ๐ด ๐ญ๐ช๐ท๐ช๐ฏ๐จ, ๐ข๐ฅ๐ข๐ฑ๐ต๐ช๐ท๐ฆ ๐ธ๐ฐ๐ณ๐ฌ๐ด๐ฑ๐ข๐ค๐ฆ๐ด ๐ต๐ฉ๐ข๐ต ๐ฆ๐ท๐ฐ๐ญ๐ท๐ฆ ๐ธ๐ช๐ต๐ฉ ๐ต๐ฉ๐ฆ ๐ฏ๐ฆ๐ฆ๐ฅ๐ด ๐ฐ๐ง ๐ฉ๐ถ๐ฎ๐ข๐ฏ ๐ฃ๐ฆ๐ช๐ฏ๐จ๐ด ๐ช๐ฏ ๐ฐ๐ณ๐จ๐ข๐ฏ๐ช๐ป๐ข๐ต๐ช๐ฐ๐ฏ๐ด, ๐ต๐ฉ๐ณ๐ฐ๐ถ๐จ๐ฉ ๐ฃ๐ถ๐ช๐ญ๐ฅ๐ช๐ฏ๐จ ๐ข๐ฏ๐ฅ ๐ด๐ถ๐ด๐ต๐ข๐ช๐ฏ๐ช๐ฏ๐จ ๐ด๐ข๐ง๐ฆ ๐ด๐ฐ๐ค๐ช๐ข๐ญ ๐ช๐ฏ๐ต๐ฆ๐ณ๐ข๐ค๐ต๐ช๐ฐ๐ฏ๐ด, ๐ธ๐ฉ๐ช๐ค๐ฉ ๐ช๐ฏ ๐ต๐ถ๐ณ๐ฏ ๐ญ๐ฆ๐ข๐ฅ ๐ต๐ฐ ๐ข ๐ค๐ถ๐ญ๐ต๐ถ๐ณ๐ฆ ๐ฐ๐ง ๐ค๐ฐ๐ฏ๐ต๐ช๐ฏ๐ถ๐ฐ๐ถ๐ด ๐ญ๐ฆ๐ข๐ณ๐ฏ๐ช๐ฏ๐จ ๐ข๐ฏ๐ฅ ๐ฌ๐ฏ๐ฐ๐ธ๐ญ๐ฆ๐ฅ๐จ๐ฆ ๐ฃ๐ถ๐ช๐ญ๐ฅ-๐ถ๐ฑ.
๐๐ฃ๐ฆ๐บ๐ข ๐ช๐ฏ๐ต๐ฆ๐จ๐ณ๐ข๐ต๐ฆ๐ด ๐ท๐ข๐ณ๐ช๐ฐ๐ถ๐ด ๐ฎ๐ฆ๐ต๐ฉ๐ฐ๐ฅ๐ฐ๐ญ๐ฐ๐จ๐ช๐ฆ๐ด ๐ข๐ฏ๐ฅ ๐ฑ๐ณ๐ข๐ค๐ต๐ช๐ค๐ฆ๐ด ๐ช๐ฏ๐ต๐ฐ ๐ข ๐ค๐ณ๐ฐ๐ด๐ด-๐ง๐ถ๐ฏ๐ค๐ต๐ช๐ฐ๐ฏ๐ข๐ญ ๐ค๐ฐ๐ญ๐ญ๐ข๐ฃ๐ฐ๐ณ๐ข๐ต๐ช๐ท๐ฆ ๐ข๐ณ๐ค๐ฉ๐ช๐ต๐ฆ๐ค๐ต๐ถ๐ณ๐ฆ, ๐ธ๐ช๐ต๐ฉ ๐๐ช๐ด๐ถ๐ข๐ญ ๐๐ข๐ฏ๐ข๐จ๐ฆ๐ฎ๐ฆ๐ฏ๐ต ๐ฃ๐ฆ๐ช๐ฏ๐จ ๐ช๐ต๐ด ๐ฎ๐ฐ๐ด๐ต ๐ฅ๐ช๐ด๐ต๐ช๐ฏ๐ค๐ต๐ช๐ท๐ฆ ๐ฑ๐ณ๐ข๐ค๐ต๐ช๐ค๐ฆ.โ



Purpose of OBEYA.GLOBAL
โ๐๐ถ๐ญ๐ต๐ช๐ท๐ข๐ต๐ฆ ๐ข ๐ถ๐ฏ๐ช๐ง๐ช๐ฆ๐ฅ, ๐ช๐ฏ๐ฏ๐ฐ๐ท๐ข๐ต๐ช๐ท๐ฆ ๐ธ๐ฐ๐ณ๐ฌ๐ฑ๐ญ๐ข๐ค๐ฆ ๐ต๐ฉ๐ข๐ต ๐ฅ๐ณ๐ช๐ท๐ฆ๐ด ๐ด๐ช๐จ๐ฏ๐ช๐ง๐ช๐ค๐ข๐ฏ๐ต, ๐ญ๐ข๐ด๐ต๐ช๐ฏ๐จ ๐ช๐ฎ๐ฑ๐ข๐ค๐ต ๐ฐ๐ฏ ๐ด๐ฐ๐ค๐ช๐ฆ๐ต๐บ ๐ข๐ฏ๐ฅ ๐ฏ๐ข๐ต๐ถ๐ณ๐ฆ ๐ต๐ฉ๐ณ๐ฐ๐ถ๐จ๐ฉ ๐ฐ๐ถ๐ณ ๐ฐ๐ณ๐จ๐ข๐ฏ๐ช๐ป๐ข๐ต๐ช๐ฐ๐ฏ๐ข๐ญ ๐ค๐ถ๐ญ๐ต๐ถ๐ณ๐ฆ.”
Obeya.Global Behavioral Code
V (Friendship):
We foster a culture of genuine connection and empathy, embracing vulnerability and humor, while actively avoiding ego-driven behaviors and negative assumptions. Our interactions are rooted in a sincere desire to understand and support each other.
Y (Humility):
We maintain an open-minded and curious attitude, prioritizing listening and the growth of collective ideas over individual certainty. We avoid rigid thinking and ego, encouraging a continuous exchange of perspectives to cultivate mutual respect.
R (Generosity):
We are committed to openly sharing knowledge, experiences, and values, fostering a transparent and supportive environment. We reject self-centeredness and disengagement, focusing instead on honest communication and collective well-being.
G (Ground-breaking):
We strive to constantly push boundaries, challenge conventional thinking, and co-create innovative solutions. We avoid complacency and outdated practices, aiming for ambitious goals and leveraging diverse ideas to drive transformative impact.
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